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Empowering coaches to digitalize their business with Tandem

Role

I joined Tandem as the founding product designer, shaping the product’s vision through:
• Market Research
• User Research
• Interaction Design
• User Testing
• Design Documentation

Platform

• Mobile iOS
• Tablet iOS

Team

Product Manager
Brand Designer
Front End Developer
Back End Developer

Project Highlights

Outcome

95%

Interest in prerelease sign-ups to become a coach on Tandem.

92%

Task completion rate averaged between all feature.

86%

Satisfaction in utilizing the Tandem analysis tool to provide feedback to clients.

Overview

Problem

The Tandem team noticed that in this digital age, many athletic coaches were overlooking the opportunity to earn an additional income by expanding their business online. Together, we aimed to create an accessible hub to revolutionize the online coaching industry.

Solution

We designed and developed Tandem - a digital coaching platform that consists of two apps:

TANDEM, EXPERT EXPERIENCE

Where coaches can provide in-depth video analyses for students and expand their clientele.

A coach conducting a Tandem analysis

TANDEM, STUDENT EXPERIENCE

Where athletes and students can find a coach or mentor in their field of interest.

A student receiving a Tandem analysis

RESEARCH

Defining the Problem

We conducted market and user research to explore the potential benefits of a digital coaching platform. Our research methods included user interviews, journey maps, and job stories.

Interviewing coaches & athletes

We reached out to Bruce and Kaitlin, a golf coach and student, respectively, to learn how they continue their golf discussions off the range. They shared text message examples of how they would communicate, and their frustrations with this method.

Bruce sending feedback over text

Bruce annotating media to provide feedback

Expert Frustrations

Juggling multiple business tools, from text messages to excel sheets.
Communicating proper feedback through the native markup tools
Wishing the phone could record himself talking as he marks up a video or photo.

Student Frustrations

Searching through old text messages to find feedback.
Accessing media without signal.
Text or voice memos are separated from annotated media.

Mapping out the coach-to-student feedback loop

We identified additional pain paints and feelings, notably such as time to send feedback, time to download feedback, frustrations in finding media.

Contextualizing user needs

Sketching, wireframing, and ireframes and moving higher into fidelity per every user test. At this stage of the MVP, we focused only on building the main features that would enable easy remote communication between coaches and students, including a messaging hub, video analyses tool, and media management.

DISCOVERY

Designs & Learnings & Iterations & More Designs

By communicating early designs with engineers, we were able to identify technical constraints, resulting in the creation of two apps: a coach's app, and a student's app.

These MVPs, focused only on enabling remote communication between the two apps, which includes: a messaging hub, video analysis tool, and media management.

PROTOTYPE

An athlete to coach feedback loop

VIDEO ANALYSIS TOOL

The video analysis tool enables coaches to provide in-depth feedback of a student's performance. Students can see their coach mark up the video, slow down or speed up the playback speed, and switch video perspectives. The top left face cam area shows the coach's real-time reaction, fostering an interpersonal connection between the two.

Tandem Coach App: